Challenge:
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Solution:
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A Lovely Day
for a Guinness
Campaign: Film, OOH, Social
Art Direction & Design
Anthem Film
A film that captures a gallery as big as America.
Fifty communities documented in fifty states, all brought together by the world’s most popular stout.
Billboards across
the country.
The project also reimagines the role of traditional outdoor — not as ads, but as a chance for America to finally witness a side of itself rarely shown. The campaign includes 50 original executions — one for every state — each revealing the connection that is born through shared Guinness.
Where every state
is represented.
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