The Urban Nature Project
Campaign, print, digital, environmental
Our task was to create a fundraising and awareness campaign about the Urban Nature Project and inspire a new generation to join the national urban biodiversity movement.
Solution
A campaign that asks us to shift our perspective. Our world is smaller and more fragile than we realise and it’s our responsibility to look after it. Working with miniature artist, Slinkachu, we zoom into the nature on our doorsteps, highlighting how everyone can lend a helping hand - no matter how small.
Problem
Wildlife is in trouble in the UK. The natural world faces unprecedented declines and needs help now more than ever, especially in our cities. The chances of a child visiting a green space has halved in just one generation.
Brief
The Natural History Museum is transforming their five-acre outdoor space into an educational, accessible and biologically diverse garden called the Urban Nature Project.
Studio: Johnson Banks
Client: Natural History Museum
Creative Director: Michael Johnson
Designers: Beth Johnson & Alice Tosey
Photographer: Slinkachu