Brighton Festival 2021
Digital and OOH campaign
Challenge:
Advertise the return of Brighton’s annual arts and culture festival in 2021. Develop a series of thematic campaign images to be used across print, digital and out of home.
Solution:
A sunny campaign focusing on the Festival’s ‘F’ symbol popping up around town - signaling that after 14 months of lockdown – art was finally on the horizon again.
Working with local Brighton street photographer Oliver Curson, we developed a set of nostalgic images that capture the hazy, sun-drenched early summer days that we have been craving.
Studio: Johnson Banks
Client: Brighton Festival
Creative director: Michael Johnson
Design/art direction: Beth Johnson
Account Director: Katherine Heaton
Photography: Oliver Curson
3D and animation: Robbie Hancock