Change the world,
one word at a time.

Branding, digital, advertising.

Challenge:
Duolingo is the world’s favorite language learning app, downloaded by 300 million people. Its mission is to make education free, fun and accessible to everyone through a ‘gamified’ approach to education. Our brief was to codify and extend the experience of the product into a full brand identity system, through logo, type, color, photography and tone of voice.

Solution:
The rebrand includes a playful logotype and bespoke typeface inspired by their mascot, Duo the the owl. Uncompromisingly quirky and approachable, the new identity differentiates the Pittsburgh based tech success from the minimalistic design of Silicon Valley.

Working closely with Phil Garnham at Fontsmith (now Monotype) we evolved our sketches into the full alphabet of Feather Bold.

We commissioned photographer Niall McDiarmid to create a suite of portraits of real Duoloingo users.