Sun Day

Brand Identity, Custom Typography,
Copywriting, Digital Design, Art Direction.

Challenge:
On April 22, 1970, Earth Day united 20 million Americans and sparked landmark environmental laws like the Clean Air and Clean Water Acts. Now, at another tipping point, environmentalist and writer Bill McKibben approached us to imagine a new day of action—one grounded in hope and powered by solar energy.

We called it Sun Day.

This movement called for a symbol that the world could rally behind—simple enough for anyone to draw, universal enough to cross cultures, and iconic enough to fly on a flag.

Solution:
We created the half sun: unfinished by design, only complete with your helping hand. Because movements thrive when people see themselves in them.

When it comes to solar power, as McKibben says, “We are halfway there, halfway to go.”

Drawing Tool

Every aspect of the design toolkit is participatory: symbol, colors, typeface, art direction—even a drawing tool for anyone to create their own sun and sign up to the movement.

Custom Typography

Our typeface, like our symbol, leaves space for others. Created with Commercial Type, it’s built to be filled in, redrawn, and remixed—a living alphabet that hands authorship back to the people.

COLLINS:
Lead design: Beth Johnson
Design: Mason Lin
Account management: Eron Lutterman
Motion: John Choi

Commercial Type:
Christian Schwartz
Tim Ripper 
Berton Hasebe

Garden 3D:
Hugh Frances

Organizers :
Bill McKibben
Jamie Henn at Fossil Free Media
Duncan Meisel at Clean Creatives
Simone Salvo at ThirdAct
Any many many more...