Thumbnail.jpg

The Washington Post

 

Washington Post

Special Edition Paper

Challenge:
At a moment when trust in news is under pressure,
remind people what great journalism demands.

Solution:
Shift the conversation back to what has always defined The Washington Post: the work.

A limited-edition newspaper dedicated to the reporting behind a single investigation. One headline. 24 spreads of evidence, effort and persistence. The story is what you see. This is what it takes to uncover it. A physical expression of the attitude that has long defined one of America’s most storied newsrooms:

RELENTLESS.

On September 29, 2026, 65,000 copies were delivered to subscribers and decision-makers across the country.

 
 
 

Indestructible Press Badge

Made from the most resilient metal, this badge represents the resilience and courage of the reporters who wear them.

 
 
 

Film

 
 

Credits

UNCOMMON Design Dept:
Beth Johnson
Rafael Rosa
Ellen Voorheis

Full UNCOMMON Team:
Sam Shepherd
Steve Zaroff
Andrew Hunter
Aron Ramstedt
Frans Ahlberg
Lisa Smith
Evie Robson
Natasha Wellesley
Adrienne Darnell
Rob Evans
Carlos Prats
Giselle Maldonado
Albert Opraseuth
Payal Pereira
Ana Sabarots
Asheden Hill



Lettering: 
Ryan Bugden

Animation with BlinkInk:
Sabih Mahmood
Joseph Byrne
Alex Halley
Calum O'Toole
Clients at The Washington Post:
Suzi Watford
Nathan Stewart
Tova Diamond
Trevor Hains